2XU named official performance apparel partner of Hendrick Motorsports

2XU has joined 12-time NASCAR Cup Series champions Hendrick Motorsports as the teamโ€™s Official Performance Apparel Partner through the 2021 racing season.

2XU will outfit Hendrick Motorsportsโ€™ track personnel, including its elite pit crew athletes, in custom 2XU apparel beginning in 2019. The partnership marks the first in auto racing for 2XU.

Ben Smith, 2XUโ€™s General Manager Global Custom, said it was a proud milestone for the business.

โ€œWeโ€™re excited to be named Official Performance Apparel Partner of Hendrick Motorsports and to see 2XUโ€™s world leading garments power the team to future success,โ€ he said.

โ€œ2XU has a proud history of partnering with the best athletes, sports teams and sports governing bodies, and weโ€™re thrilled to now enter the world of motor sport to share the performance benefits of 2XU garments with such a world class team.

โ€œJust as 2XU propels elite and everyday athletes to achieve their peak, the new custom-designed Hendrick Motorsports range will give the team a sought-after edge over the competition in 2019 and beyond.โ€

Founded in Australia in 2005, 2XU is today the worldโ€™s most advanced sports apparel company. 2XU compression is independently proven to deliver physiological benefits including 5% increased power, 18% increased blood flow and 47% reduced muscle soreness. 2XUโ€™s technical apparel range, which will be worn by Hendrick Motorsportsโ€™ track personnel beginning next season, features the worldโ€™s leading performance fabrics and technology, with benefits including advanced breathability, moisture management and lifetime odour protection.

โ€œWith 2XU, we share a commitment to performance,โ€ said Patrick Perkins, Vice President of Marketing for Hendrick Motorsports.

โ€œOur partnership will allow us to develop customised apparel lines for our athletes and other team members showcasing 2XUโ€™s superior quality and styling. There is no brand in the world that produces more advanced sportswear. We look forward to sharing the 2XU โ€˜Human Performance Multipliedโ€™ message and working with them to help us perform at our best.โ€

In addition to wearing 2XU team apparel, Hendrick Motorsports will collaborate with 2XU to develop social media and other digital content featuring pit crew athletes from the organisationโ€™s four Chevrolet Camaro ZL1 teams competing in the premier NASCAR Cup Series.

Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned 250 points-paying race victories and a record 12 car owner championships in the NASCAR Cup Series. The organisation fields four full-time Chevrolet teams on the Cup circuit with drivers Chase Elliott, William Byron, Jimmie Johnson and Alex Bowman. Visit hendrickmotorsports.com to learn more.