2XU has arrived at Melbourneโ€™s luxury fashion destination, the Emporium. Home to some of Australiaโ€™s favourite brands, this contemporary shopping mall is located in the heart of the CBD and now gives city shoppers the chance to multiply their performance with the worldโ€™s leading compression brand.

The Emporium pop-up is the first performance store in the heart of the Melbourne. Located on level 1 in Lonsdale Street, the store is open until the end of February and is ready for the festive season.

The Emporium store is a full priced store and offers the latest gear for the beginner to the elite. Compression, apparel, triathlon, cycle and youth compression ranges are all available at the Emporium.

Store Manager Kristi Ackland is delighted with the popular city position. โ€œThe store is positioned really well. We offer a full selection of compression and apparel. Customers can find all they need in the lead up to Christmas and any last minuet gift needs. Coming in store is a great opportunity for staff to educate customers about the uniqueness of our garments and what sets 2XU apart from other brands,โ€ said Ackland.

2XU now offer three stores within the Melbourne business precinct. Which include South Wharf and Spencer Street outlet stores; giving Christmas shoppers the chance to snap up a bargain

The Emporium store is open for the Christmas period and a variety of customers are already flowing through the doors searching for compression and apparel to meet their sporting and training needs, including garments for events such as the Melbourne Marathon, Tough Mudder and City2Sea.

Loyal customer Jacob Matthews, who competed in this yearโ€™s Melbourne Marathon said, โ€œIโ€™ve been a fan of 2XU for years! Working in the CBD itโ€™s great to have a store so close to the office now.โ€

โ€œit is becoming one of the most known sports brands,โ€ he added.

โ€œAfter wearing 2XU for the three years and completing a number of marathons, I couldnโ€™t imagine wearing anything else. The science behind the product is true and I feel supported in my 2XU gear.โ€

Over the past 12 months, 2XU has opened multiple stores within Australia and overseas; growth and expansion that is exposing 2XU as a dominant force in a global sportswear market.

Visit the newest 2XU Melbourne store in the luxe Emporium and experience the latest compression and apparel ranges in the latest space.

The store is open Monday-Sunday during centre trading hours.